Tracey Walker gives a neat overview of who or indeed whom Empower Network is for i.e. the small business ownerand the non-business owner.
Let’s summarise each of these main groups as was presented in the video above:
Small Business Owner:
- Blog about your business e.g. benefits/testimonials from customers, special offers, etc.
- Search Engine Optimisation e.g. get your business name found in the search engine results even amongst any competition
- Educated marketing i.e. leveraging the information in the training products and cycling that back into your blogging strategy
Non-Business Owner:
- Become a SME (subject matter expert) and share content you have a passion for
- Join as an affiliate and make referral incomes from reselling the blog and training products
- Utilise free and paid advertising methods to generate new customers
In conclusion, with the new ENv2 platform there is a lot of scope to get brick & mortar businesses involved with their own blog as well as the training products to accompany their marketing strategy. For the non-business owner, they can do this also with the inclusion of being an affiliate to set themselves up as entrepreneurs in their own right.
As a former managing director of a small web development company that used WordPress primarily I can safely say that clients either didn’t care about the content management system or had the patience to be trained on it. With the new ‘blog beast’ in the ENv2 platform I can see potential for opening up a market for hassle-free blog marketing with little or zero training required due to the ‘grandma proof’ nature of the ‘blog beast’.
- My Dutch / NL WordPress Translation contributions: October 2022 - October 9, 2022
- My Dutch / NL WordPress Translation contributions: August 2022 - August 23, 2022
- [NL] Ultra Light digital nomad Europe travel with Ryanair / Wizz Air - August 20, 2022
- My Dutch / NL WordPress Translation contributions: July 2022 - July 27, 2022
- My Dutch / NL WordPress Translation contributions: April 2022 - April 2, 2022
- My Dutch / NL WordPress Translation contributions: March 2022 - March 10, 2022
- What is the best global travel community for 2022 ? - February 20, 2022
- My Dutch / NL WordPress Translation contributions: February 2022 - February 3, 2022
- My Dutch / NL WordPress Translation contributions: January 2022 - January 4, 2022
- My Dutch / NL WordPress Translation contributions: October 2021 - October 7, 2021